SK Slavia Praha Animated Toothbrushes March in Prague
Impressive
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This Slavia Praha mixed reality ad begins with thousands of animated toothbrushes with cheerful faces making their way across Prague’s iconic Charles Bridge. This moment cleverly highlights the team’s anticipation-building strategy as the toothbrushes transform into a spirited orange army equipped with gear and cameras, marching into the city square and symbolically referencing their UEFA Champions League match against Bodø/Glimt—joking that Prague doesn’t need cleaning from the visiting ‘toothbrushes’. As a perfect blend of effective storytelling and distinctive product integration, the CGI effects enhancement is designed for drumming up excitement and fan engagement ahead of the decisive game.
