Smeg Massive Appliances Unveiled in Toronto
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In this Smeg FOOH campaign, oversized retro appliances like kettles, toasters, and fridges burst from a Toronto storefront, surrounded by colorful balloons floating above Bloor Street. The ad humorously reimagines an everyday cityscape as a larger-than-life kitchen with Smeg’s signature pastel designs taking center stage. A dynamic blend of humor and creativity with computer generated imagery creates a memorable twist on appliance branding.
