Smeg Massive Appliances Unveiled in Toronto
Nemya BeglooAvailable for work
Smeg's Massive Appliances Take Toronto
This Smeg FOOH campaign features oversized retro appliances, including kettles, toasters, and fridges, emerging from a Toronto storefront. The scene unfolds on Bloor Street, with colourful balloons floating above the street.
The advertisement humorously transforms an everyday cityscape into a larger-than-life kitchen, showcasing Smeg’s distinctive pastel designs. This CGI-driven campaign offers a memorable and creative approach to appliance branding.
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FOOH Impact ScoreImpressive
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Credits
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