Smeg Massive Appliances Unveiled in Toronto

Smeg's Massive Appliances Take Toronto

This Smeg FOOH campaign features oversized retro appliances, including kettles, toasters, and fridges, emerging from a Toronto storefront. The scene unfolds on Bloor Street, with colourful balloons floating above the street.

The advertisement humorously transforms an everyday cityscape into a larger-than-life kitchen, showcasing Smeg’s distinctive pastel designs. This CGI-driven campaign offers a memorable and creative approach to appliance branding.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Smeg
Agency:Cloher
VFX:Nemya Begloo
Creative Director:Nemya Begloo

Metadata

Work Type: FOOH
Country:Canada
City:Toronto
Date posted:October 6, 2025
Source:Instagram