Estée Lauder Giant Concealer Fixes Crack in the Road

Imagine a bustling city street in need of a skincare solution. That’s the captivating premise of this Estée Lauder FOOH ad featuring the brand’s Double Wear Stay-in-Place 24-Hour Concealer. The video unfolds as the scene opens on the historic Regent Street, where a subtle crack begins to split the pavement, moving purposefully forward as if something beneath the ground is guiding it. As the crack reaches the camera, a London taxi painted in the shade of Double Wear Concealer drives into frame, complete with a giant concealer stick affixed to its back. As it glides over the split in the road, the concealer tip effortlessly smooths over the blemish-like fissure, erasing it on contact. Using augmented reality, this Estée Lauder FOOH ad transforms an ordinary city scene into a clear product showcase.