Théâtre Mogador Pride Lands Take Over Escalator

This Disney fake out-of-home (FOOH) ad transforms a quiet Paris metro station. Sweeping golden and crimson colours cascade down the escalator, instantly turning the space into the heart of the Pride Lands. The scene unfolds as Rafiki steps out from a glowing frame, beckoning commuters forward.

Passengers are guided on an immersive journey through the sights and sounds of the savanna. This CGI experience promotes Disney's Lion King musical in central Paris, dynamically transforming a typical urban commute into an engaging spectacle. It highlights Disney’s latest campaign to bring the magic of Broadway to everyday spaces.