FOOH Impact Score:
Solid
Learn moreLearnings
- Make the first frame count - putting product front and centre keeps the message clear
- Human interaction is everything - if the people in shot aren't responding, neither will your viewers
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In this Double B FOOH campaign, three giant Double B monogram sunglasses are attached to a tall pole on the bustling Jiefangbei Pedestrian Street in Shanghai, China. The scene unfolds as the glasses rotate around the pole in a spiral motion while people casually walk by, eventually aligning back to their initial position, showcasing one of the collection pieces. With an Engaging use of CGI effects, this Double B FOOH campaign transforms an ordinary street scene into a fresh, relatable spectacle, highlighting Double B’s invitation for viewers to explore further products through their bio link.
BOSS
BOSS
Zara
Zara
ZARA
Louis Vuitton
HUGO
Stuart Weitzman