BOSS Double B Giant Sunglass on Pole
Rotating on Jiefangbei Pedestrian Street
This FOOH campaign for BOSS Double B features a unique installation from their monogram sunglasses collection. The video shows three giant Double B monogram sunglasses affixed to a tall pole along Jiefangbei Pedestrian Street in Shanghai.
The sunglasses rotate in a spiral motion as people walk casually nearby, eventually returning to their starting position in a smooth cycle. Using computer-generated graphics, this campaign transforms an urban walkway into an engaging product showcase.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vertex CGI
Zara Turns Skyscrapers into Factory in NYC
Cult Gaia Woven Plane Lands on Runway
Gloryfy Giant Sunglasses Spiral on Vienna Cathedral
Rains Giant Zip Mule Shoes Glide Through Water by Storefront
Foot Locker Tower Turned Shoe Claw Machine
Messika Giant Floating Crystal at Arc de Triomphe
Skechers Airship Drops Shoe Above Bus
Pronto Shoes Giant Shoe Launches from Egypt to Dubai
Mosab sharef
Kate Spade Giant Handbags Displayed in NYC
JBL Floating Swans and 3D Clouds
Adidas Giant Sneaker Glides Through Thailand Streets
Foot Locker Sneakers Dropped on Bridge