FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
Learn moreLearnings
- Make the first frame count - putting product front and centre keeps the message clear
- Human interaction is everything - if the people in shot aren't responding, neither will your viewers
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Imagine a busy pedestrian street becoming a rotating stage for fashion. That’s the surprising premise of this Double B FOOH campaign featuring a unique installation from their monogram sunglasses collection. The video unfolds as three giant Double B monogram sunglasses are affixed to a tall pole along Jiefangbei Pedestrian Street in Shanghai, rotating in a spiral motion as people walk casually nearby, eventually returning to their starting position in a smooth cycle. Using creative computer generated graphics, this Double B FOOH campaign transforms an urban walkway into an engaging product showcase.
BOSS
BOSS
BOSS
Zara
Zara
Barbour
ZARA
HUGO