BOSS Double B Giant Sunglass on Pole
Rotating on Jiefangbei Pedestrian Street
This FOOH campaign for BOSS Double B features a unique installation from their monogram sunglasses collection. The video shows three giant Double B monogram sunglasses affixed to a tall pole along Jiefangbei Pedestrian Street in Shanghai.
The sunglasses rotate in a spiral motion as people walk casually nearby, eventually returning to their starting position in a smooth cycle. Using computer-generated graphics, this campaign transforms an urban walkway into an engaging product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vertex CGI
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