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Nestlé ¡Qué Rico! Giant Packages on Cart

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FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Nestlé ¡Qué Rico!

Who we think created this: Mauricio Morrell

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Metadata

Brand Industry: Sports & Recreation

Country: Unknown

City: Unknown

Effect / Animation: Simple Motion

Surrounding: Shopping Venue

Date posted: August 7, 2025

Source: Instagram

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This Nestlé ¡Qué Rico! FOOH ad begins with a shopper rolling through the grocery store as mountains of giant snacks and coffee boxes tower from their cart. This moment cleverly highlights the product’s ability to transform everyday routines into unique experiences, as the familiar act of shopping is turned into an adventurous journey through towering displays and vibrant shelves, echoing the brand’s travel contest and inviting viewers to explore 'the most delicious trip.' As a perfect blend of engaging storytelling and creative product integration, the VFX enhancement is designed for boosting brand excitement and encouraging participation in the campaign.

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