Nestlé ¡Qué Rico! Giant Packages on Cart
Impressive
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This Nestlé ¡Qué Rico! FOOH ad begins with a shopper rolling through the grocery store as mountains of giant snacks and coffee boxes tower from their cart. This moment cleverly highlights the product’s ability to transform everyday routines into unique experiences, as the familiar act of shopping is turned into an adventurous journey through towering displays and vibrant shelves, echoing the brand’s travel contest and inviting viewers to explore 'the most delicious trip.' As a perfect blend of engaging storytelling and creative product integration, the VFX enhancement is designed for boosting brand excitement and encouraging participation in the campaign.







