Nestlé ¡Qué Rico! Giant Packages on Cart
Shopper Rolls Through Grocery Store
This FOOH ad features a shopper in a grocery store, with giant Nestlé ¡Qué Rico! snacks and coffee boxes towering from their cart. The familiar act of shopping is transformed into an adventurous journey through towering displays and vibrant shelves.
This moment highlights the product’s ability to transform everyday routines into unique experiences, echoing the brand’s travel contest and inviting viewers to explore 'the most delicious trip.' The VFX enhancement is designed to boost brand excitement and encourage participation in the campaign.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Mauricio Morrell
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