Victoria's Secret Giant Ribbon Unveils Store

This Victoria’s Secret fake out of home ad begins with a view of the brand’s storefront inside the Mall of the Emirates, adorned with a large pink ribbon featuring the signature pink and white stripes. This moment cleverly highlights the grandeur of the store launch as the ribbon swirls around a towering store decoration suspended from the mall’s ceiling, before circling back toward the storefront amid a gentle snowfall. The ribbon then shapes itself to frame the Victoria’s Secret logo, creating a point of focus, and finally returns to wrap the store facade as a pink and white striped curtain descends and the ribbon ties into a neat bow. As a perfect blend of dynamic storytelling and effective product integration, the augmented reality enhancement is designed for generating anticipation and buzz around the new store opening.