Automax "Defender" Car Submerges in Water
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FOOH Impact Score
Outstanding
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A
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Learn moreCredits
Brand: Automax
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In this Automax vfx advertising, a white Land Rover Defender is seen suspended mid-air by a crane on a busy pier, dramatically hovering over a spotless white yacht below. The ad humorously reimagines a tranquil marina scene with a daring twist, as the vehicle slips and plunges into the sea, captured with dynamic CGI effects that enhance every splash and slow-motion descent. A memorable spot that masterfully blends surprise and creativity with a bold brand identity rooted in adventure and unstoppable performance.
