LEGO Blocks Cover Building Facade
LEGO Bricks Transform Historic Building
This CGI campaign features the Real Casa de Correos at night, under a starry sky. LEGO bricks magically assemble from the top of the historic tower, progressively transforming the building's facade into colourful LEGO structures.
As the transformation unfolds, animated fireworks burst into LEGO block shapes above the building. Cheerful text appears, reading, "Construyamos Juntos un feliz 2026." This festive spot uses VFX to reimagine an iconic landmark, inviting viewers to celebrate the new year through imaginative building and shared joy.
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FOOH Impact ScoreOutstanding
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