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LEGO Blocks Cover Building Facade

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Credits

Brand: LEGO

Metadata

Brand Industry: Retail & Consumer Goods

Country: Spain

City: Madrid

Effects / Animations: Building Transformation, Fireworks & Droneshows

Surrounding: Real Casa De Correos

Date posted: January 1, 2026

Source: Instagram

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In this LEGO cgi campaign, the scene opens with an early night view of the Real Casa de Correos under a starry sky, as LEGO bricks begin magically assembling from the top of the historic tower. The scene unfolds as the building’s facade transforms piece by piece into colorful LEGO structures, while animated fireworks burst into LEGO block shapes above, and cheerful text appears reading, “Construyamos Juntos un feliz 2026.” With an engaging use of VFX, this LEGO festive spot cgi campaign transforms an iconic cultural landmark into a creative, relatable spectacle, highlighting LEGO’s invitation for everyone to celebrate the new year through imaginative building and shared joy.

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