Adidas Giant Inflated Arrow Points to Store
Arrow Points to Adidas Store
This Adidas FOOH campaign opens with three men and a woman on a sandy surface, looking up under a blue sky with low-rise buildings behind them. The camera then pans to reveal a giant inflated white arrow, emblazoned with the Adidas logo, pointing downwards.
The arrow is tethered to the facade of an Adidas store, signalling the arrival of the AdiZero House of Fast. Strings dangle from the base of the balloon, and umbrellas shade groups of people, with one individual preparing to enter the store.
The CGI effects enhance the scene, designed to generate excitement and anticipation for the launch event scheduled for January 9th.
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FOOH Impact ScoreImpressive
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