Sephora Glowing Wire Travels Through Italy
Sephora's Glowing Wire Travels Through Italy
This mixed-reality advertisement for Sephora features a glowing pink source projecting a one-dimensional makeup brush. A woman approaches this floating image, which travels through iconic Italian landmarks.
The ad reimagines locations such as the Florence Cathedral and the Colosseum. Glowing lips shimmer from rooftops, and oversized lipstick installations transform the city, creating a vibrant showcase of festive cheer and a memorable twist on seasonal beauty.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:MaiN Factory
Agency:MaiN Factory
Production:MaiN Factory
VFX:MaiN Factory
Sound:MaiN Factory
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DEPARTD
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