Sephora Glowing Wire Travels Through Italy
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Sephora
Agency: MaiN Factory
Production Company: MaiN Factory
VFX: MaiN Factory
Sound: MaiN Factory
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In this Sephora mixed reality ad, a woman approaches a floating, one-dimensional image of a makeup brush projected from a glowing pink source. The ad humorously reimagines iconic Italian landmarks like the Florence Cathedral and the Colosseum with a captivating beauty twist, where glowing lips shimmer from rooftops and oversized lipstick installations transform the city into a vibrant showcase of festive cheer. A viral piece that masterfully blends creativity with a memorable twist on seasonal beauty and immersive brand storytelling.
