Nissan Cars Kick Up Sand From Billboard

Imagine a highway billboard spilling actual sand onto a bustling city road. That’s the dynamic premise of this Nissan vfx advertising featuring the powerful Nissan Icon. The video unfolds as the scene opens from inside a car on Sheikh Zayed Road in Dubai, viewed from the passenger seat. A billboard on the roadside animates with cars kicking up thick clouds of desert sand, piling it high until the grains seem to pour off and scatter across the real road. The camera shifts to show steady hands gripping the steering wheel before returning to the windshield’s view, now speckled with drifting sand. Nearby, the billboard remains in view, boldly displaying the Nissan logo, while passing vehicles drive right over the billboard’s virtual dunes as if seamlessly blending into reality. Using computer generated graphics, this Nissan vfx advertising transforms the iconic Dubai cityscape into an innovative product showcase.