Sephora Beauty Items Emerge from Facade
Makeup Elements Burst from Piraeus Billboard
This Sephora FOOH campaign opens with a vibrant glimpse of the newly launched Sephora store in Piraeus, Athens. The building facade announces "SPECIAL PIRAEUS OPENING 13/12."
Above the store, a glowing 3D-like billboard displays purple walls with floating one-dimensional makeup elements, including a makeup brush and plump lips. These elements animate and burst from the screen to unveil glittery lipsticks, candy, and festive candy canes.
Through engaging VFX, this Sephora beauty campaign transforms a city street into a fresh, relatable spectacle, highlighting Sephora’s mission to bring beauty, sparkle, and positivity to its festive retail presence.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:forgottencgi
Agency:ADMINE
Production:Forgotten Creative Technology Studio
VFX:Forgotten Creative Technology Studio
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