Sephora Beauty Items Emerge from Facade

In this Sephora FOOH campaign, the scene opens with a vibrant glimpse of the newly launched Sephora store in Piraeus, Athens, where large text on the building facade announces SPECIAL PIRAEUS OPENING 13/12. The scene unfolds as a glowing 3D-like billboard above the store displays purple walls with floating one-dimensional makeup elements like a makeup brush and plump lips, which begin to animate and burst from the screen to unveil glittery lipsticks, candy, and festive candy canes. With an engaging use of VFX, this Sephora beauty campaign transforms a city street into a fresh, relatable spectacle, highlighting Sephora’s mission to bring beauty, sparkle, and positivity to every detail of its festive retail presence.