Pacco Giant Tennis Ball Carries Store

Imagine Christ the Redeemer welcoming the Rio Open from the skies. That’s the dynamic premise of this Pacco mixed reality ad featuring the debut of its official Vyta Tennis bottle. The video unfolds as the scene opens with a close-up of the iconic Christ the Redeemer statue in Rio de Janeiro, Brazil, overlooking Guanabara Bay; the camera slowly pans right to reveal a giant green tennis ball-shaped hot air balloon flying toward the city, with a white Pacco store suspended beneath it. As the camera cuts closer, the Pacco logo stands bright against the balloon, with Rio’s skyline framing the background as the balloon gently descends. The balloon lands on a tennis court at sunset and smoothly detaches the Pacco store, now resting courtside. A TV screen glows in the center of the store, surrounded by colorful Pacco tumblers; the camera shifts right to spotlight a green Pacco tumbler on a pedestal, isolating it in focus while the court and store blur behind it. The final frame transitions to white with the bold text: VYTA TENNIS. Using augmented reality, this Pacco mixed reality ad transforms a sports venue into a clear product showcase.