Cinema City Glasses Trigger Jellyfish Experience

This CGI video for Cinema City features the immersive launch of Avatar: Fire and Ashes in IMAX 3D. The video opens with a woman entering a cinema, holding popcorn and a drink, and passing a glowing promotional poster for Avatar before stepping into an IMAX theatre.

As she puts on her 3D glasses, luminous jellyfish appear to drift around her, simulating an underwater world. The scene then highlights the room's stunning visuals and a wall emblazoned with “Experience IMAX,” concluding with the dramatic Avatar: Fire and Ashes poster. This augmented reality effect transforms an ordinary movie visit into a captivating product showcase.