Bvlgari Heart Bags Release Floating Hearts

In this Bvlgari fake ooh ad, a red Serpenti Cuoricino bag opens to release floating hearts in shades of pink and red that drift upward against a pastel brown background that matches the pedestal and the wall behind it. The ad dramatically reimagines a simple product showcase as a dynamic celebration of love, with the red Serpenti Cuoricino and the pink Serpenti Cuore alternately opening and closing as hearts rise from each bag in a smooth augmented reality sequence that highlights the Bulgari logo above. A creative concept that masterfully blends romance and brand storytelling with product storytelling through a subtle computer generated imagery treatment that turns each heart into a symbol of Valentine’s Day affection.