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Ilvi Pink Mailbox Sends Envelopes Across Istanbul

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Credits

Brand: Ilvi

Metadata

Brand Industry: Fashion & Apparel

Country: Turkey

City: Istanbul

Effects / Animations: Complex Motion, Floating & Flying Objects

Surroundings: Bosphorus Strait, Bosphorus Bridge, Galata Tower, Golden Horn, City

Date posted: February 14, 2026

Source: Instagram

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In this Ilvi cgi campaign, the video opens with a striking pink mailbox labeled “#il❤️i-DAY” set against the Istanbul skyline, including the Bosphorus Strait and the Golden Horn. The scene unfolds as the mailbox opens, releasing pink envelopes sealed with heart stickers that float skyward, with a few briefly getting stuck before escaping, then transitioning to a distant view where the mailbox appears almost as tall as the nearby Galata Tower as even more envelopes rise into the sky. As the camera draws nearer, the scene shifts again to a regular-sized mailbox along the city’s shoreline continuing to release envelopes, followed by an aerial panorama above the Bosphorus Bridge with the pink messages still drifting across the skyline. Inside a ferry at dusk, the envelopes continue floating upwards outside the windows, and later, a street scene reveals a towering red LV shopping bag adorned with hearts releasing more envelopes to the surprise of onlookers. The screen fades to white, displaying “HAPPY VALENTINE’S DAY. MAY YOUR DAY BE FILLED WITH JOY, LAUGHTER, AND ALL THE LOVE YOU DESERVE,” before ending with the Ilvi logo. With a dynamic use of augmented reality, this Ilvi Valentine's Day moment cgi campaign transforms everyday cityscapes into a celebration of love, highlighting Ilvi’s joy-filled tribute to Valentine’s Day.

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