Acne Studios Double-Decker Bus in Shibuya Crossing

This Acne Studios CGI campaign begins with an aerial view of Shibuya Crossing in Tokyo, showing cars gracefully weaving through the busy intersection. This moment cleverly highlights Acne Studios’ global presence and love for Tokyo as a muted pink double-decker bus—displaying 'Acne Studios' on the front and 'Acne Studios loves Tokyo' on the side—makes its way through the crossing before exiting the frame, leaving behind the same message and a date in matching tones. As a perfect blend of resonant storytelling and distinctive product integration, the computer generated graphics enhancement is designed for promoting the brand’s celebration of Tokyo and its new urban campaign launch.