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InterMed "Luxurious" Bottle Pops Out of Billboard

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Credits

Brand: InterMed

Agency: CGWorks

Production Company: CGWorks

VFX: CGWorks

Creative Director: G. Kazakos

Sound: Yellow Groove

Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Human Interaction, Simple Motion, Complex Motion, Bouncing

Surrounding: City

Date posted: July 17, 2025

Source: Instagram

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In this InterMed FOOH ad, a vibrant beachfront store facade showcases a billboard featuring Luxurious Sun Care, 50+ SPF sun protection drops, where the bottle is set against the backdrop of a sandy shore beside an orange and white beach ball on a towel. The ad humorously reimagines an everyday city street as a launchpad for sun care, as the bottle pops out of the billboard using computer generated graphics and releases protective drops onto unaware passersby, forming outlines of shields, umbrellas, and hats above them. A captivating concept that masterfully blends humor and creativity with a distinctive twist on skincare.

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