BOSS Giant Helmet on Bus in London
BOSS Giant Helmet on London Bus
This BOSS fake out of home advertisement features a classic red double-decker bus navigating the streets of London. Initially, the bus dramatically carries a concealed giant object beneath a black cloth.
As the bus passes Selfridges on Oxford Street, the cloth is pulled away to reveal a gigantic, impactful Fernando Alonso exclusive helmet. This creative execution highlights BOSS's presence at the upcoming British Grand Prix, masterfully blending humor and creativity with a dynamic twist on sportswear branding.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Vertex CGI
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