BOSS Giant Helmet on Bus in London

In this BOSS fake ooh ad, a classic red double-decker bus drives through the streets of London, carrying a giant volume above it covered by a black cloth. As it passes by Selfridges, the black cloth is pulled away to reveal a gigantic BOSS Fernando Alonso exclusive helmet for the British GP. The ad humorously reimagines a moving billboard with an Innovative approach that generates excitement for the upcoming race. A Creative fake ooh ad that masterfully blends intrigue and brand presence with a memorable twist on sports marketing.