FOOH Impact Score:
Solid
Learn moreLearnings
- In camera reactions lend authenticity - keeping us watching
- Ride the wave of cultural moments - be part of the conversation
- No message, no impact - mixed signals leave viewers tuning out
- If you going to make us wait - make sure the reveal is worth it
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In this BOSS fake ooh ad, a classic red double-decker bus drives through the streets of London, carrying a giant volume above it covered by a black cloth. As it passes by Selfridges, the black cloth is pulled away to reveal a gigantic BOSS Fernando Alonso exclusive helmet for the British GP. The ad humorously reimagines a moving billboard with an Innovative approach that generates excitement for the upcoming race. A Creative fake ooh ad that masterfully blends intrigue and brand presence with a memorable twist on sports marketing.
BOSS
BOSS
Longchamp
Marks & Spencer
Primark
Marks & Spencer
Marks & Spencer +
M&S Food
Marks & Spencer