My Jewellery Classic Gumball Machine Above Boutique

My Jewellery Gumball Machine CGI Campaign

This CGI campaign for My Jewellery's Candy Couture Collection features a giant gumball machine towering over a boutique. The video depicts two women walking past the My Jewellery store on Bakkerstraat when the gumball machine's lock suddenly opens.

A cascade of vibrant gumballs and colourful accessories, including pendants shaped like letters and flowers, spills onto the pavement. This spectacle captures the attention of astonished passersby, transforming the boutique's exterior into an innovative product showcase using computer-generated graphics.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Netherlands
City:Utrecht
Date posted:January 25, 2024
Source:Instagram