FOOH Impact Score:
Solid
Learn moreImagine a giant gumball machine towering over a boutique and suddenly unlocking itself. That’s the Distinctive premise of this My Jewellery cgi campaign featuring the Candy Couture Collection. The video unfolds as two women stroll past the My Jewellery store on Bakkerstraat when, without warning, the lock on the oversized gumball machine clicks open. A cascade of vibrant gumballs and colorful accessories, including pendants shaped like letters and flowers, spills onto the pavement, catching the attention of astonished passersby. Using computer generated graphics, this My Jewellery cgi campaign transforms the boutique’s exterior into an Innovative product showcase.
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