FFBB Jerseys Unfolded at Hollywood Sign
Impressive
Credits
Brands: Fédération Française de BasketBall, NBA
Agency: Fédération française de basket-ball
Production Company: Marceau Leroux (@marceau_mp4)
VFX: Marceau Leroux (@marceau_mp4)
Creative Director: Marceau Leroux (@marceau_mp4)
Sound: Marceau Leroux (@marceau_mp4)
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This Fédération Française de BasketBall FOOH campaign begins with a calm view of the Hollywood sign perched on its hillside. This moment cleverly highlights the global reach of French basketball as white jerseys start neatly unfolding one by one across the letters L, O, Y, O, and W, gradually covering the iconic sign while the camera slowly zooms in; the two jerseys to the left of the W reveal their fronts with the words “World All-Stars,” and the jersey draped over the W shows the back with the number 1 and the name WEMBANYAMA, gently swaying in a soft breeze as the shot moves closer, celebrating Victor Wembanyama’s second NBA All-Star game appearance for the Fédération Française de BasketBall this evening. As a perfect blend of dynamic storytelling and insightful product integration, the CGI enhancement is designed for promoting Victor Wembanyama’s All-Star recognition and amplifying the Fédération Française de BasketBall’s presence on the world stage.
