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Agora Mall Giant Chocolate Bar Spins Into Giant Mug

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brands: Agora Mall, Munné

Agency: Cumbre.do

Production Company: Doce Films

VFX: Polux Studio

Creative Director: Carlo Riente

Sound: Polux Studio

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In this Agora Mall cgi campaign, the middle facade of the shopping center in Santo Domingo reveals a bold red letter M that slides open to expose an open space with vivid red walls and a conveyor belt carrying giant Munné chocolate bars toward a robotic claw under a bright skylight. The scene unfolds as the claw lifts one oversized chocolate bar and brings it out in front of the camera, spinning it rapidly as gold sparkles appear around it and, mid-spin, the bar smoothly transforms into a giant red mug stamped with the M logo, which the claw then presents while massive Munné chocolate bars seem to tumble down the mall’s lower glass windows below, before the central facade spins once more to reveal an enormous Munné chocolate drink box that ties the celebration of local chocolate craftsmanship to a rich drink experience. With a distinctive use of CGI, this Agora Mall chocolate drink cgi campaign transforms the mall’s architectural facade into a fluid brand canvas, highlighting Agora Mall’s focus on elevating local chocolate into an immersive, shareable moment.

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