Toronto Culture Giant Bunny Hangs Off CN Tower
Impressive
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Imagine a familiar city landmark turning into the centerpiece of an [surprising] seasonal celebration. That’s the engaging premise of this Toronto Culture mixed reality ad featuring a giant Easter bunny embracing the CN Tower. The video unfolds as the scene opens from a sidewalk near the Metro Toronto Convention Centre North, where a giant bunny hangs from and hugs the tip of the CN Tower while oversized Easter eggs in blue and white, yellow and white, and pink and white patterns rest on the station roof; pedestrians on the sidewalk pause to point their phones and take photos as the camera slowly zooms in on the bunny’s cheerful pose, then cuts to a new angle closer to the tower as a train passes by in the foreground, before shifting to a wider downtown view that frames several buildings and the CN Tower with the bunny still wrapped around it, the lens pushing in once more to emphasize the festive greeting to the city. Using innovative computer generated graphics, this Toronto Culture mixed reality ad transforms Toronto’s skyline into an authentic product showcase for the city’s Easter message.







