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Comfort Flowers Bloom at Kingdom Centre

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Comfort

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Saudi Arabia

City: Riyadh

Effects / Animations: Large Objects, Falling Objects, Simple Motion, Character Animation, Building Transformation, Morphing & Transformation, Growth

Surroundings: Kingdom Centre, Palm Trees

Date posted: October 11, 2023

Source: Instagram

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Imagine a grand skyscraper blossoming with flowers at the touch of a hand. That’s the Engaging premise of this Comfort cgi ad featuring a breathtaking transformation. The video unfolds as two AI-generated characters, a man and a woman, stand opposite each other beside the Kingdom Centre, leaning against the grand building. As they do, the structure transforms, blooming with a stunning array of blue and purple flowers spreading across its surface. The woman, holding a bottle of Comfort, tilts it gently, releasing a cascade of flowers that float downward, filling the air with beauty and fragrance. The campaign urges everyone to grab their limited-edition pack now. Using computer generated graphics, this Comfort cgi ad transforms the Kingdom Centre into an Innovative product showcase.

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