Moooi Giant Flowers Bloom on Oriental Pearl Tower

In this Moooi fake out of home ad, the scene opens with a close, detailed view of Shanghai’s Oriental Pearl TV Tower near its glowing sphere, where the city skyline stretches below and the brand’s new store launch is subtly introduced. The scene unfolds as giant pink flowers bloom and recede across the tower’s sphere and along its structure, while lush vines threaded with pink blossoms weave through the tower’s legs, the camera lingering on each opening and closing petal against the urban backdrop to celebrate Moooi’s first Shanghai store as a moment of spring, creativity, and a new beginning. With a captivating use of augmented reality, this Moooi home design fake out of home ad transforms a familiar city landmark into a fresh, relatable spectacle, highlighting Moooi’s goal of turning Shanghai’s arrival into a vibrant seasonal celebration and a statement of artistic presence.