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Nivea Men Giant Banner Unveils at Stadium

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Credits

Brand: Nivea Men

Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Madrid

Surrounding: Santiago Bernabéu Stadium

Date posted: September 2, 2024

Source: Instagram

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Imagine the Eiffel Tower unveiling a new grooming ritual at kickoff time in Paris. That’s the dynamic premise of this Nivea Men cgi video featuring the announcement of a bold partnership with Real Madrid CF. The video unfolds as the scene opens on a black background with the French text “NOUVELLE SAISON NOUVELLE RECRUE,” before the dark screen slides down to reveal a calm interior view of the iconic Santiago Bernabéu Stadium with empty bleachers; across the lower tiers, crisp white lettering appears on the seats in all caps, and from an overhead angle a giant banner is unfurled, displaying the word “NOUVEAU” alongside the Nivea Men logo and the Real Madrid CF crest, with a concise line underneath that reads “PARTENAIRE OFFICIEL,” while the camera lingers on the stadium as the banner ripples gently in the wind, leading into a closing shot where the Nivea Men logo sits sharply at the center as the background softens into blur, accompanied by a final line of text that states “NIVEA MEN OFFICIAL PARTNER REAL MADRID,” signaling a new era of performance and collaboration. Using innovative computer generated graphics, this Nivea Men cgi video transforms the legendary stadium into an engaging product showcase.

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