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Shangri-La Giant Bib Hangs on Hotel Facade

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FOOH Impact Score

Impressive

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Credits

Brand: Shangri-La

Metadata

Brand Industry: Travel & Hospitality

Country: India

City: New Delhi

Surrounding: Shangri-La Hotel

Date posted: November 15, 2024

Source: Instagram

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In this Shangri-La fake ooh ad, the scene opens on a distinctive close-up of a printed fabric showing a woman dining with fries, a burger, a lemonade, and a lobster before the frame widens to reveal the image as a giant bib draped across the facade of Shangri-La Eros New Delhi. The ad humorously reimagines the hotel exterior as a towering dining canvas, using the bold slogan “THE MOST ELEGANT MESS,” a dated announcement for 16TH NOVEMBER 2024, and the arrival of a UK-branded airplane painted with a lobster motif to introduce Burger & Lobster as a creative new culinary guest. A CGI effects that masterfully blends humor and creativity with a resonant twist on dining, highlighting prime-cut burgers, wild lobsters, and a fresh restaurant concept debuting at the venue.

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