Luvum Massive Ice Cube Crashes to Ground

In this Luvum cgi campaign, the scene opens on a digital billboard wrapped around the corner of a building, where a woman sits on water and gently lifts liquid in her palm as it streams down, introducing the brand’s glacial marine algae skincare line. The scene unfolds as the camera pulls upward and a giant ice cube materializes above the billboard and plummets to the street, shattering on impact into scattered shards while one substantial block remains, becoming the focal point as more small ice fragments rain onto it before Luvum products—encased in frozen crystal, including the glacial marine algae gel mask and glacial marine algae serum—drop before the ice slab, followed by an icy-textured “Coming Soon” text overlay that teases the launch of these glacial-inspired skincare products. With a distinctive use of CGI, this Luvum skincare teaser cgi campaign transforms an ordinary city corner into a vivid stage for frozen textures and emerging products, highlighting Luvum’s aim to build anticipation for its new glacial ingredient collection.