NBCUniversal Giant Post-Its on Rockefeller Center

This NBCUniversal FOOH campaign begins with a sweeping view of the iconic Rockefeller Center skating rink as the camera glides upward from the ice to reveal the towering building against a clear blue sky with thin clouds and visitors moving through the plaza. This moment cleverly highlights NBCUniversal’s focus on the SNL 50 anniversary celebration as the upward pan lands on three giant digital post-it notes covering the facade—first a crisp white square reading “FEB 16,” then a calm sky blue square declaring “SNL 50,” and finally a bold pink square stating “THE ANNIVERSARY SPECIAL,” turning the landmark into a larger-than-life broadcast of the event for everyone in the area to see. As a perfect blend of memorable storytelling and creative product integration, the computer generated graphics enhancement is designed for promoting the milestone SNL 50 anniversary special takeover of Rockefeller Center.