Hard Fizz Van Crashes Onto Bus Stop

This Hard Fizz fake out of home ad begins with a driver’s-eye view from inside a pickup truck as the door swings open and he jumps onto a sunlit road. This moment cleverly highlights Hard Fizz vodka packs as a bold and attention-grabbing offer available at Liquorland as the driver looks toward a nearby bus stop and walks closer, revealing a white van that has crashed on top of the shelter, its door swinging open above scattered debris, a “Thrower Drive” street sign, and Hard Fizz branding on the van’s side; as he approaches, both the front and back doors of the van swing open, showing more broken black car parts and blue and yellow “fizz” boxes strewn across the ground until his view settles squarely on the Hard Fizz vodka advertisement printed on the bus stop panel. As a perfect blend of creative storytelling and authentic product integration, the augmented reality enhancement is designed for driving awareness of Hard Fizz’s standout vodka packs at Liquorland in a busy urban setting.