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Crimson Desert Dragon King on One Times Square

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FOOH Impact Score

Outstanding

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Credits

Brand: Crimson Desert

Who we think created this: Busterwood Studio

Metadata

Brand Industry: Media & Entertainment

Country: United States of America

City: New York

Effects / Animations: Character Animation, Large Objects, Building Transformation

Surroundings: One Times Square Building, Times Square

Date posted: March 20, 2026

Source: Instagram

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This Crimson Desert cgi campaign begins with a sweeping view of One Times Square in New York, where the building is transformed into a towering canvas for the game’s fantasy world. This moment cleverly highlights the game’s presence and immersion as the facade is covered with billboards showing dragons and gameplay from Crimson Desert, surrounding screens including the Nasdaq display echo the same vivid visuals, the Dragon King stands at the top of the building with Kliff Macduff positioned below on the facade, and the camera slowly pans upward to emphasize the масштаб of the takeover before zooming in on both characters and transitioning into nighttime, where the Dragon King remains above the city as the Crimson Desert logo appears prominently on the building while lights glow across Times Square. As a perfect blend of engaging storytelling and distinctive product integration, the CGI effects enhancement is designed for raising awareness of the game and bringing its fantasy world into the heart of New York City.

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