Eveline Cosmetics Mascara Wand Goes Up the Sky

This Eveline Cosmetics FOOH campaign begins with a giant Infinity Look mascara bottle standing in the middle of a city street near EC1 Łódź – City of Culture on a clear blue day. This moment cleverly highlights the versatility of the product in unexpected situations as Merry Synth walks toward the towering bottle, the mascara wand rises out on its own and detaches, gliding through the air while leaving a thick black trail that forms long lash-like lines, sweeping so close in front of her that she bends as it passes before it continues drawing an infinity symbol in the sky, with the camera following its upward motion and then panning down to reveal her confidently posing, looking back up at the wand and smiling directly at the camera to underscore the endless creativity and long-lasting lash effect of Infinity Look mascara. As a perfect blend of engaging storytelling and distinctive product integration, the computer generated graphics enhancement is designed for promoting Eveline Cosmetics’ Infinity Look mascara as a source of endless creativity and lasting lash results.