Actimel Pills Fall Into Giant Mario Bottles
Solid
Credits
Brand: Actimel
Agency: Busterwood
Production Company: Busterwood Studio
VFX: Busterwood Studio
Creative Director: Sébastien Wullems
Sound: O'Bahamas
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Imagine Piccadilly Circus turning into a [creative] arcade-style power-up station for your immune system. That’s the engaging premise of this Actimel cgi video featuring giant Super Mario character bottles built into the facade of the London Pavilion. The video unfolds as the scene opens at street level on the London Pavilion, where oversized Actimel bottles styled as Mario characters are integrated into the building, while clear pipes run from the rooftop down to each bottle, and on the upper section of the structure giant colorful pills in blue, pink, white, and sky blue drop into the tubes and slide directly onto the bottle tops, triggering a bright internal glow that pulses through the transparent pipes as the camera slowly zooms in on the installation, revealing the Actimel logo mounted on the highest edge of the pavilion and emphasizing the brand’s support for immune protection through a gaming-inspired city landmark takeover. Using memorable computer generated graphics, this Actimel cgi video transforms the London Pavilion into an distinctive product showcase.







