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Actimel Pills Fall Into Giant Mario Bottles

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FOOH Impact Score

Solid

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Credits

Brand: Actimel

Agency: Busterwood

Production Company: Busterwood Studio

VFX: Busterwood Studio

Creative Director: Sébastien Wullems

Sound: O'Bahamas

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United Kingdom

City: London

Effects / Animations: Falling Objects, Large Objects, Building Transformation

Surrounding: London Pavillion

Date posted: September 15, 2025

Source: Instagram

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Imagine Piccadilly Circus turning into a [creative] arcade-style power-up station for your immune system. That’s the engaging premise of this Actimel cgi video featuring giant Super Mario character bottles built into the facade of the London Pavilion. The video unfolds as the scene opens at street level on the London Pavilion, where oversized Actimel bottles styled as Mario characters are integrated into the building, while clear pipes run from the rooftop down to each bottle, and on the upper section of the structure giant colorful pills in blue, pink, white, and sky blue drop into the tubes and slide directly onto the bottle tops, triggering a bright internal glow that pulses through the transparent pipes as the camera slowly zooms in on the installation, revealing the Actimel logo mounted on the highest edge of the pavilion and emphasizing the brand’s support for immune protection through a gaming-inspired city landmark takeover. Using memorable computer generated graphics, this Actimel cgi video transforms the London Pavilion into an distinctive product showcase.

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