Muchobambū Ice Logo Installation in Baqueira Beret

In this Muchobambū FOOH campaign, the camera opens on a skier carving smoothly down the snowy slopes of Baqueira Beret, gliding past a towering snow sculpture shaped like the Muchobambū logo that anchors the scene. The scene unfolds as the skier races by and the focus shifts to the sculpted logo, with the lens lingering on its crisp contours while more skiers slide through the frame, before the shot slowly zooms out to reveal the wider mountain landscape and the busy runs, reinforcing the brand’s idea of capturing and sharing fun memories from a snowy holiday escape. With a dynamic use of augmented reality, this Muchobambū holiday ad FOOH campaign transforms a simple mountainside moment into a fresh, relatable spectacle, highlighting Muchobambū’s goal of turning winter adventures into shareable memories.