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Connor’s Giant Cans Rise on Marina Bay Sands

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Connor's

Agency: Dentsu Singapore

Production Company: Axis-0

VFX: Axis-0

Creative Director: Hamim Rosidi

Sound: Axis-0

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Singapore

City: Singapore

Effects / Animations: Building Transformation, Optical Illusion & Perspective Tricks, Human Interaction, Fluid & Splash

Surroundings: Marina Bay Sands, Sky, City

Date posted: May 24, 2025

Source: Instagram

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In this Connor’s fake ooh ad, the scene opens on a clear view of Marina Bay Sands under a bright blue sky as white banners unfurl down the three towers and giant Connor’s cans rise smoothly to match their height. The ad humorously reimagines this familiar landmark with a dynamic twist, turning its sleek facade into towering Connor’s cans that invite passersby to discover the ritual of shaking the stout for a smoother, creamier pour, all brought to life with subtle VFX that make the transformation feel grounded in the real skyline. A creative spot that masterfully blends humor and brand storytelling with an engaging demonstration of how shaking Connor’s creates a rich, bubbly pour, reinforced by the bold on-screen line “MADE TO SHAAAAAKE FOR GOOD TIMES” as the glass fills and takes center stage.

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