Peugeot Robot Dragonfly Follows Car

Imagine a futuristic insect on a secret mission to measure human reactions to a new car. That’s the engaging premise of this Peugeot vfx advertising featuring the new Peugeot 408 fastback. The video unfolds as a robot dragonfly rests on flowers beside the text “MISSION: WOW IDENTIFIZIEREN,” then takes off and chases an olive green Peugeot 408 along a winding mountain road, first revealing the front, then the rear with “GT408EV” on the plate, before cutting to the interior where a digital detector frames passengers’ mouths with “WOW DETECTED” as they react, highlighted by on-screen text “PEUGEOT 3D i-COCKPIT MIT SPORT MODUS” and a close-up of the compact steering wheel; outside, the dragonfly keeps pursuing the car as it is shown parked with passengers and a dog inside, more faces are scanned for wow reactions, and the rear view presents the “DYNAMISCHE FASTBACK-SILHOUETTE” while people along the roadside, including a child, trigger additional wow detections; the robot companion then dives into the cabin, later landing on the roof as the 408 cruises on the highway, while different drivers and passengers, including a woman whose close-up “wow” sets off the detector again, underscore the appeal; the scene shifts to Peugeot Headquarters, where walls of screens replay the captured wow moments, employees celebrate the success of the mission, and one woman even kisses a monitor showing the dragonfly and “WOW DETECTED,” before the final shots of the green 408 gliding down the highway under the text “DER NEUE PEUGEOT 408,” and a hand gently placing the robot dragonfly back into a case among other mechanical dragonflies, closing the loop on the experiment and reinforcing the car as a design that stands out and consistently sparks genuine admiration. Using innovative augmented reality, this Peugeot vfx advertising transforms the 408 and its surroundings into a distinctive product showcase.