Red Bull Can Pops Out of Billboard

This Red Bull FOOH campaign begins with a calm street view of a white building facade where two billboards come into focus as a man walks toward them. This moment cleverly highlights the brand’s energetic promise as the left billboard shows the original Red Bull can beside the Spring Edition Cherry Sakura while the right billboard displays the Serbian text “PLANIRAŠ I SVE ZAVRŠAVAŠ?” and “RED BULL DAJE TI KRILA,” then suddenly a giant can emerges from the text billboard, glides toward the approaching man, smoothly shrinks to normal size just as it lands in his hand, which he confidently catches, drinks from, and then glances back at the billboard before leaving the frame, visually tying into the interactive giveaway inviting people to join the game for a chance to win a branded fridge. As a perfect blend of engaging storytelling and authentic product integration, the CGI enhancement is designed for driving participation in Red Bull’s interactive prize campaign.