Cooperative U Giant Harry Potter Wizzis Cross Bridge

This Cooperative U faux ooh ad begins with giant Wizzis Harry Potter mini figurines of Harry Potter, Hermione Granger, and Ron Weasley gliding smoothly along the bridge leading to Mont Saint-Michel in Normandy, France. This moment cleverly highlights the brand’s collectable promotion as the camera tracks the detailed figurines moving purposefully toward the iconic landmark, then lets them pass out of frame while it continues forward to reveal a large Super U sign with an arrow pointing straight ahead, underscoring the in-store offer that lets customers obtain these characters through their purchases during the campaign period. As a perfect blend of creative storytelling and authentic product integration, the computer generated imagery enhancement is designed for driving awareness and excitement around Cooperative U’s Harry Potter mini figurine collection offer in Super U stores.