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Cooperative U Giant Wizzis Move Toward Store

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FOOH Impact Score

Solid

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Credits

Brand: Cooperative U

Metadata

Brand Industry: Retail & Consumer Goods

Country: France

City: Riquewihr

Effects / Animations: Large Objects, Simple Motion

Surroundings: Road, Grass, Medieval Village, Hyper U Store

Date posted: November 25, 2024

Source: Instagram

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In this Cooperative U vfx advertising, towering Wizzis figures of Harry Potter, Hermione Granger, Ron Weasley, and Albus Dumbledore stride past a HYPER U sign before heading into a themed Wizarding World event at Super U Riquewihr in Alsace. The ad humorously reimagines a regular supermarket visit as a larger-than-life Harry Potter universe, with the brand’s in-store promo turning everyday shopping into a chance to collect detailed mini figurines tied to specific purchase dates. A captivating vfx advertising that masterfully blends lighthearted fantasy with a [captivating] showcase of Cooperative U’s collectible campaign and brand experience.

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