Cheat Daze Claw Machine Spills Waffle Balls

In this Cheat Daze FOOH campaign, a giant claw machine mounted to the front of the brick Cheat Daze Dessert Bar looms over parked cars as the claw dives inside to scoop up waffle balls, introducing the brand’s indulgent dessert experience. The scene unfolds as the claw grips a pile of waffle balls and lifts them toward the top of the machine, then releases them so they tumble down into the collection area and overflow onto the street, before cutting to a close-up inside the machine where steaming waffle balls are drenched in chocolate syrup and topped with marshmallows, and as another portion is grabbed and raised, the remaining waffle balls drop to reveal a bold red background announcing “CHEAT DAZE DESSERT BAR,” “BATLEY 50% OFF 17.04.26,” and “10 COMMERCIAL STREET, BATLEY, WF17 5HH,” promoting the Batley launch event with a limited-time discount. With a creative use of computer generated imagery, this Cheat Daze dessert bar launch spot FOOH campaign transforms an everyday storefront into a vivid spectacle, highlighting Cheat Daze’s goal of driving excitement and footfall for its opening promotion.