L’Oréal Paris Giant Bag Carried by Helicopter
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: L’Oréal Paris
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In this L’Oréal Paris FOOH ad, a pink helicopter carries a glittery oversized shopping bag filled with giant Elvive Glycolic Gloss products as it soars over a lively summer beach scene. The ad humorously reimagines a typical day at the shore with a creative haircare drop-off that positions the Glycolic Gloss range as the go-to solution for shine all season long. A dynamic FOOH ad that masterfully blends fun and creativity with product storytelling that cements the brand’s identity in glossy, summer-ready hair.
