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NARS Lipstick Columns on Brooklyn Bridge

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Learnings

  • Leverage architectural (copyright free) icons to elevate your brand
  • UGC angles add authenticity.
  • Use bystander behaviour - people stopping to take pictures makes it feel 'real'. Real grabs attention and sparks conversation.

Credits

Brand: NARS Cosmetics

Who we think created this: eyestudioae

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effect / Animation: Large Objects

Surroundings: Brooklyn Bridge, City, Buildings, Rivers, Traffic, Cars, Skyscrapers, Night

Date posted: August 31, 2024

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This NARS cgi video begins with three towering lipsticks in varying shades standing prominently on the Brooklyn Bridge, illuminated by the movement of nighttime traffic. This moment cleverly highlights the bold presence of the product as the scene shifts from ground level to an aerial view showcasing the bridge, the New York City skyline, and a yacht gliding underneath, followed by people on the ground capturing the surreal sight of the lipsticks on their smartphones. As a perfect blend of memorable storytelling and creative product integration, the computer generated graphics enhancement is designed for brand awareness through immersive urban visual storytelling.

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