FOOH Ad NARS Lipstick Columns on Brooklyn Bridge

NARS Lipstick Columns on Brooklyn Bridge

Oversized lipsticks paragliding fake out of home ad of NARS

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FOOH Impact Score:

Outstanding

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Learnings

Leverage architectural (copyright free) icons to elevate your brand
UGC angles add authenticity.
Use bystander behaviour - people stopping to take pictures makes it feel 'real'. Real grabs attention and sparks conversation.

Credits

Who we think created this: eyestudioae

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

Effect / Animation: Large Objects

Surroundings: Brooklyn Bridge, City, Buildings, Rivers, Traffic, Cars, Skyscrapers, Night

Date posted: August 31, 2024

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Imagine the Brooklyn Bridge transformed into an unexpected beauty showcase. That’s the Engaging premise of this NARS CGI video featuring larger-than-life lipsticks. The video unfolds as three oversized NARS Lipsticks of different shades stand prominently on the bridge as cars pass by at night, appearing as if seamlessly attached to the bridge's classic columns. The scene then transitions to an aerial view, highlighting the grandeur of the New York City skyline while a yacht sails gracefully beneath. A closer look reveals pedestrians capturing the incredible sight on their smartphones. Finally, the video closes with another sweeping aerial shot leading to a refined close-up of the lipsticks, framed against the American flag for a striking finish. Using computer generated graphics, this NARS CGI video transforms the Brooklyn Bridge into an Innovative product showcase.