FOOH Impact Score:
Outstanding
Learn moreLearnings
- Leverage architectural (copyright free) icons to elevate your brand
- UGC angles add authenticity.
- Use bystander behaviour - people stopping to take pictures makes it feel 'real'. Real grabs attention and sparks conversation.
FOOH.com is the biggest cgi video library. If you are the creator of this NARS ad or would like to add your work Submit your work!
This NARS cgi video begins with three towering lipsticks in varying shades standing prominently on the Brooklyn Bridge, illuminated by the movement of nighttime traffic. This moment cleverly highlights the bold presence of the product as the scene shifts from ground level to an aerial view showcasing the bridge, the New York City skyline, and a yacht gliding underneath, followed by people on the ground capturing the surreal sight of the lipsticks on their smartphones. As a perfect blend of memorable storytelling and creative product integration, the computer generated graphics enhancement is designed for brand awareness through immersive urban visual storytelling.