FOOH Ad Adidas Sneaker Floating From Shoe Box

Adidas Sneaker Floating From Shoe Box

Adizero floating fake out of home ad of Adidas

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FOOH Impact Score:

Outstanding

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Learnings

Human interaction lends authenticity
CrossN: post to maximise talent impact
Augment the world with wonder - show impossible sights that visualise your product message

Credits

Brand: Adidas

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Reveal & Unboxing, Floating & Flying Objects

Surroundings: Parks, Rivers, Buildings

Date posted: September 21, 2023

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This Adidas cgi video begins with a box of Adizero shoes being handed to athlete Amanal Petros as he sits on a park bench by the water. This moment cleverly highlights the incredible lightness of the new Adidas shoes as he excitedly opens the box, causing the shoes to gently float up into the daytime sky like balloons, inviting viewers to watch them in action at the Berlin Marathon. As a perfect blend of engaging storytelling and distinctive product integration, the VFX enhancement is designed for showcasing the shoes' cutting-edge performance.