Adidas Sneaker Floating From Shoe Box

Imagine a marathon star receiving gear that floats away like a dream. That’s the captivating premise of this Adidas faux ooh ad featuring the Adizero shoes in action. The video unfolds as a box of Adidas Adizero shoes is handed to athlete Amanal Petros, who sits on a park bench by the water; as he opens it, the shoes rise gently and effortlessly into the daytime sky, floating above like helium balloons—an elegant visual metaphor for their lightness and performance, while inviting viewers to witness them at the Berlin Marathon. Using dynamic computer generated imagery, this Adidas faux ooh ad transforms a simple shoe unboxing into an innovative product showcase.