Carolina Herrera Giant Stiletto Revealed in Madrid
Outstanding
Credits
Brand: Carolina Herrera
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In this Carolina Herrera fake out of home ad, the film opens on Madrid’s Puerta de Alcalá, where a towering installation draped in white flowers stands before the landmark, concealing a sculptural representation of the Good Girl fragrance in the shape of a stiletto. The scene unfolds as the wind sweeps through and the petals are carried away, gradually revealing a giant black heel with a gold accent and a single white flower detail, followed by text at the center of the frame reading “CAROLINA HERRERA GOOD GIRL LAB MADRID PALACIO SANTA BÁRBARA, APRIL 17, 18, 19,” promoting the Good Girl Lab pop-up experience as the camera lingers on the final reveal before the video ends. With a memorable use of CGI effects, this Carolina Herrera fragrance spot fake out of home ad transforms an urban landmark into a fresh, relatable spectacle, highlighting Carolina Herrera’s goal of immersing viewers in the brand’s Good Girl Lab pop-up campaign in Madrid.
