Roche Bobois Outdoor Set Painted on Building

Imagine a city facade turning into an open-air gallery for contemporary outdoor living. That’s the innovative premise of this Roche Bobois fake ooh ad featuring the brand’s outdoor furniture collection. The video unfolds as the scene opens on a coordinated outdoor setup by the beach, with a sage green table, sunrise orange and yellow sofas, and striped yellow, blue, and white carpets arranged under a clear blue sky against a tree-covered hill; the camera slowly zooms out to reveal the “Roche Bobois Paris” label above the tranquil setting, and as it continues to pull back, the viewer discovers that this entire coastal landscape is actually a large-scale painting on a building facade, where two painters are at work on scaffolding; the shot widens further to reveal the Duomo di Milano rising in the background, followed by an overlaid title reading “MILAN, ITALY,” before ending on an orange and yellow background announcing “MILAN DESIGN WEEK, APRIL 20-26, ROCHE BOBOIS VIA FELICE CAVALLOTTI, 14, 20122 MILANO,” highlighting the brand’s outdoor collection showcase. Using captivating computer generated imagery, this Roche Bobois fake ooh ad transforms an ordinary Milan streetscape into an engaging product showcase.