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Unknowndomain Giant Sneakers Float by Taipei 101

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Unknowndomain

VFX: Byron utto

Creative Director: Byron utto

Metadata

Brand Industry: Fashion & Apparel

Country: Taiwan

City: Taipei

Effects / Animations: Complex Motion, Large Objects, Floating & Flying Objects

Surrounding: Taipei 101

Date posted: March 28, 2024

Source: Instagram

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Imagine Taipei 101 turning into a [surprising] stage for streetwear culture. That’s the authentic premise of this Unknowndomain FOOH ad featuring the bold GT80 sneaker restock. The video unfolds as a giant sneaker is thrown onto the road in front of Taipei 101, landing perfectly onto a skateboard that already holds the matching pair; the board rolls forward as the camera tracks its smooth motion before panning upward to reveal giant black and white sneakers with white laces floating beside the tower, the shoes shifting slightly as if on display while the Unknowndomain logo appears at the center of the screen, tying the scene to Taiwan and the GT80 model. Using dynamic computer generated graphics, this Unknowndomain FOOH ad transforms Taipei 101 into an engaging product showcase.

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