Ryder Cup Facade Opens to Reveal Giant Trophy

This Ryder Cup fake out of home ad begins with Tommy Fleetwood standing at night in Times Square, calmly bouncing a golf ball on his club in front of a towering building facade glowing green with repeating “RYDER CUP” text and “2025” illuminated at the top. This moment cleverly highlights the upcoming tournament’s anticipation as, with his first swing toward the facade, the display seamlessly transforms into a realistic golf field with a central hole and the Ryder Cup logo above it, while the ball appears to drop into the hole and the words “TRICK SHOT COMING SOON” appear, then with another confident swing the facade shifts to a rich blue screen that parts in the middle to reveal the shining Ryder Cup 2025 trophy framed by the message “100 DAYS TO GO,” watched by onlookers on the street and from a nearby platform as a neighboring building lights up with the flags of the United States and the European Union, before the trophy subtly emerges outward from the facade and Tommy smiles, gesturing toward the camera to complete the countdown reveal. As a perfect blend of distinctive storytelling and captivating product integration, the CGI enhancement is designed for building excitement around the 100-day countdown to the 2025 Ryder Cup tournament.