D123 Coffee Shop Coffee Mug Emerges From Roof
Impressive
Credits
Brand: D123 Coffee Shop
Agency: Cinematique Studio
Production Company: Cinematique Studio
VFX: Cinematique Studio
Creative Director: Alexandru Boncea
Sound: Cinematique Studio
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Imagine a neighborhood coffee shop turning its own rooftop into a [innovative] stage for celebration. That’s the [captivating] premise of this D123 Coffee Shop vfx advertising featuring a giant branded coffee mug rising above the store. The video unfolds as the scene opens on the storefront of D123 Coffee Shop, where the facade displays orange letters reading “ONE YEAR OF US,” before the roof opens like a skylight and a giant white coffee mug emerges and floats above the shop, twisting to reveal the D123 Coffee Shop branding as the camera zooms in on the mug while it hovers, the roof closes back into place, and the oversized mug begins pouring large coffee beans onto the shop, while a black truck with D123 Coffee Shop branding passes by as more oversized coffee beans spill over the facade and the camera pushes in closer as the pouring continues, emphasizing the brand’s one-year anniversary and its journey with customers. Using [memorable] augmented reality, this D123 Coffee Shop vfx advertising transforms the cozy storefront into an [effective] product showcase.







