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Boru Giant Bowls Land by Parachute

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FOOH Impact Score

Solid

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Credits

Brand: Boru

Production Company: Alain Blad

VFX: Alain Blad

Creative Director: Alain Blad

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Mexico

City: Monterrey

Effects / Animations: Banner, Cloth, Floating & Flying Objects, Large Objects, Falling Objects

Surroundings: Boru Cumbres, Parking Lot, Sky, Cars

Date posted: October 10, 2025

Source: Instagram

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In this Boru cgi campaign, the scene opens on the entrance of Boru Pokes and Bowls as a hand appears at the side of the frame, its index finger pointing upward while the camera pans right to reveal giant white MYO bowls descending from a clear blue sky on green parachutes branded with Boru. The scene unfolds as the bowls float gracefully downward, a plane flies past in the background towing a large green banner that reads “BORU TAKES CUMBRES!”, and the enormous bowls touch down in the parking lot while the parachutes slowly collapse onto the ground, promoting Boru’s MYO bowl and drink combo offer available at its Cumbres branch. With a dynamic use of computer generated graphics, this Boru MYO bowl and drink combo cgi campaign transforms an ordinary parking lot into a fresh, relatable spectacle, highlighting Boru’s goal of driving awareness and excitement for its Cumbres location promotion.

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